With almost half a million followers on Instagram and over 1.3 million followers on TikTok, allergist Dr. Zachary Rubin has built a huge following of users interested in his allergy insights. Tune in as we interview Dr. Rubin to understand the role of a clinician online, best practices for combating online misconceptions, and how he leverages digital platforms to deliver accurate allergy and immunology education. We also get advice on potential ways primary care providers can help optimize allergy care before specialist referrals, as well as some of the pitfalls they should avoid when managing patients with allergies. From social media tips to optimizing your practice, you’re not going to want to miss this episode.

Episode resources and references available at https://www.thermofisher.com/phadia/us/en/resources/immunocast/s2e11.html?cid=0ct_3pc_05032024_9SGOV4