Economic problems, social unrest, spiralling unemployment, corruption scandals, and then COVID. You might be forgiven for thinking that running a business supplies dealer group in South Africa was a thankless task.

But where there’s a will, there’s a way. Dealer marketing organisation Inovocom has come through the pandemic with the vast majority of its larger members still up and running and adapting to the ‘new normal’.

In this episode of OPI Talk, Inovocom’s co-founder and Director Craig Noyle provides a great overview of the trading context in South Africa, and how his group and its members are rising to the challenge.

Episode produced by Andy Braithwaite