The podcast "Navigating the 2024 Channel" hosted by Janet Schijns, CEO of JSG, offers deep insights into the tech world's evolving trends for 2024. It focuses on practical strategies for vendors and partners, covering topics like exploring new routes to market, revamping partner programs, and leveraging AI in program automation for vendors. 

For vendors, suppliers ISVs and providers, Janet discusses: 

• New Routes to Market
• Revamping Partner Programs
• Rethinking MDF

For partners, she discusses:

•  Marketing-led GTM strategies
• Professional sales management
• Developing outcome-based services

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.