This week, Abhainn and Danielle explore a topic that's central not only to their marketing strategy consultations but also to their personal lives: awareness. Whether it's for a social media awareness campaign or championing a meaningful cause, recent years have witnessed a significant shift in how we perceive and prioritize awareness. 

Tune in to hear Abhainn once again face some friendly scrutiny for their scripting, but, more importantly, join Danielle and Abhainn as they delve into the pros and cons of our society's intense focus on awareness. They discuss how the rise of social media has placed additional pressures on everyday people to be aware, have an opinion, and immediately express it in order to be considered good global citizens.