I had an insightful conversation with Romain Chapman, AI Director at TELUS International, where we delved into the evolving dynamics between organisations and their service providers in the AI space. We explored the role of data—its quality, training, and labeling—in shaping AI outcomes, and how reinforcement learning and human-in-the-loop approaches are enhancing model improvements. Romain shared use cases, from a GenAI-powered customer support tool built with privacy by design to cutting-edge conversational AI for autonomous vehicles. We also tackled the complex challenges surrounding privacy and regulation in the rapidly advancing world of AI. This discussion offered a glimpse into the future of AI, driven by data and underpinned by ethical considerations.