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Lance Johnson didn't set out to become a champion for ecommerce sellers on Amazon, eBay, and Walmart. With a chemical engineering background and experience as a U.S Patent & Trademark Office examiner, he set his sights on a traditional intellectual property practice, which is most of his work. But when his wife faced allegations of trafficking in counterfeit goods, which threatened to destroy her business, Lance found himself pioneering a new niche.

Join us as Lance discusses the legal intricacies of selling products in the digital world, what every new e-seller should know, and the details of the case that started it all. Learn about the inner workings of marketplace ecosystems of sites where we all shop.