Chuck Cooper, founder of Whitewater Consulting, shares his journey of becoming a two-time author and the importance of communication and connection in building a successful business. He emphasizes the need to understand and appreciate the unique qualities of each generation in the workforce and the importance of effective communication in creating a positive company culture. 

Chuck also provides tips for aspiring leaders, such as joining peer groups and implementing mentorship programs. The conversation explores the importance of aligning the different generations in the workforce and the challenges of remote mentoring. 

He emphasizes the significance of mission, vision, and values in shaping company culture and offers insights into hiring for cultural fit. The discussion also highlights the value of gathering feedback from employees and taking action on it. Lastly, he touches on the power of vulnerability and the importance of personal habits in achieving success.