This week we're focusing on a challenge foreign companies in China have long faced: how to deal with the often complex relationship between the China team and global headquarters. We explore this issue with Pierre Cohade, a long-time China executive with experience as president of Goodyear in China and who now serves on the boards of multiple MNCs. 

Pierre walks us through some of the classic challenges teams in China face, including getting headquarters executives to understand the speed and ingenuity of the China market, and how teams can work through these issues in constructive ways. He also offers his take on how the pandemic has exacerbated some challenges in this relationship, and how China teams have been called on to support global performance in the past several months.