With school choice here to stay, public school districts must evolve to embrace the reality of competition. Rochanda Jackson, Executive Director of the Office of Policy, Planning, Evaluation, and Testing at the Newark Board of Education, joins to discuss how her district has remained at the forefront. From leveraging the accountability of standardized testing to implementing proactive open enrollment strategies, she breaks down the key moves that have helped Newark stay ahead. Discover the importance of marketing your district’s story before it’s shaped by the competition.