In this episode of the Futurum Tech Webcast, The Futurum Group's Enterprise Applications Research Director Keith Kirkpatrick is joined by Gina Whitty, Product Management, CCaaS + AI at GoTo, about the challenges faced by SMBs and mid-market companies that are trying to undergo a digital transformation, and discusses the maturity journey involved with improving CX delivery via the use of generative AI, omnichannel engagement, and automation.