Summary

In this conversation, Eleonora, a freelance designer, discusses her background and work in the Netherlands. She shares her involvement in the food industry through her partner's fermentation food business and her collaboration with a startup building a robotic kitchen. Eleonora expresses her interest in networking and events in the startup field and her desire for more in-person interactions. The conversation also explores the importance of positioning and communicating oneself effectively, particularly in the music industry. The chapter concludes with a discussion on focusing on passionate assignments and the possibility of meeting in Amsterdam.

Takeaways

Chapters

00:00 Introduction and Background

00:18 Freelance Design Work

01:05 Involvement in the Food Industry

03:20 Networking and Events in the Startup Field

06:00 Approach to Networking and Finding Clients

08:52 Creating a Target Audience

12:18 Challenges of Online Networking

13:12 Importance of Physical Events

14:37 Positioning and Communicating About Yourself

16:26 Being a Multidisciplinary Designer

20:19 Updating Portfolio and Targeting Specific Projects

22:18 Dream Client and Industry Interest

24:06 Positioning in the Music Industry

26:17 Startup Scene in the Music Industry

28:07 Licensing and Distribution in the Music Industry

29:02 Focusing on Passionate Assignments

32:41 Meeting in Amsterdam and Final Thoughts