I have heard many an SEO professional complain about the RFP/RFQ (request for proposal/quotation) process when it comes to digital marketing. Unfortunately, in the world of large enterprise SEO contracts, RFPs are the name of the game.

Yes, there are requested items that are at best nit-picky and annoying and at worst a violation of confidentiality agreements, but if you don't learn to play in the world of enterprise RFPs, then you're missing out on one of the best ways of scaling your agency. There's only so long you can engage in reselling SEO to local businesses. Scaling to the level of an enterprise player means you need to lace up your boots and play.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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