Join host Abby as she sits down with Genelle Kunst, VP of Global Marketing at Bloomreach, in this episode of Digital Marketing Master. Genelle shares her unique career path from business development to B2B SaaS marketing, highlighting the exciting opportunities and challenges the industry offers. They discuss the importance of being data-driven, staying ahead of market changes, and the ever-evolving role of AI in marketing. Tune in for valuable insights and tips for marketers looking to make a mark in the fast-paced world of B2B SaaS.