Join us on this episode of the Lifelong Customer podcast as we sit down with Avis Bulbulyan, the CEO of SIVA Enterprises. Avis founded his company in 2013, specializing in providing consulting services to the cannabis industry, from state licensing to full-scale operations.

In this conversation, we dive into Avis's remarkable journey in the cannabis industry. From experiencing the medical benefits of cannabis firsthand to becoming a leader in the field, Avis shares his insights into the industry's rapid evolution and the challenges he's faced along the way.

We explore topics such as:

• The Roots of the Cannabis Industry: Avis explains how a personal medical experience led him to explore the world of cannabis and why he decided to dive into cultivation, manufacturing, and retail operations.
• Building Expertise: Learn how Avis transitioned from cannabis operations to state licensing and the importance of understanding the intricacies of industry regulations.
• Adaptation and Pivots: The cannabis industry is ever-changing, and Avis shares how he and his company have adapted and pivoted to stay relevant and meet the evolving needs of their clients.
• Content and Thought Leadership: Discover Avis's strategies for establishing himself as a thought leader in the industry through content creation, speaking engagements, and authentic engagement with others in the field.
• Work-Life Balance: Avis emphasizes the need to find a balance between work and personal life, especially as a CEO and founder, and how this balance can lead to greater peace of mind and success.

Avis' journey in the cannabis industry is both inspirational and filled with valuable insights for entrepreneurs, business leaders, and anyone interested in the dynamic world of cannabis. Tune in to gain a deeper understanding of this unique industry and the strategies that have propelled Avis and SIVA Enterprises to success.