The global cannabis industry is undergoing a period of accelerated change driven by regulatory actions, renewed investment, and evolving consumer demand. In the United States Senate, a major spending bill advanced this weekend includes a landmark provision that would drastically tighten federal regulations on hemp-derived THC products. If passed, the bill would cap total THC content at just 0.4 milligrams per product, effectively outlawing most products currently available under the 2018 Farm Bill and prompting market-wide uncertainty as businesses and consumers await a final decision from the House of Representatives and President Trump. This move would significantly disrupt the growing market for hemp-derived cannabinoids such as delta-8 and delta-10 THC, which have been popular in convenience stores and online platforms across the country, and could shift more consumption back to state-regulated cannabis markets or illicit channels if the ban becomes law.

Meanwhile, global cannabis investment activity remains robust. At the Talman London 2025 summit, experts highlighted a growing trend toward cross-border mergers and acquisitions as formerly siloed national markets connect into a more international network. Notably, Segra International’s acquisition of Klonetics Plant Science in Canada demonstrates increased consolidation among major cultivators and an ongoing race to develop proprietary genetics and scalable production.

In North America, the retail landscape is marked by rising demand in anticipation of Green Wednesday, the cannabis industry’s hallmark shopping event akin to Black Friday. New York dispensaries are forecasting record-breaking sales, driven by a surge in consumer interest and increased availability of legal products. Simultaneously, Canadian regulators have intensified enforcement against illicit operators and expanded programs to support licensed growers, reflecting a maturing regulatory approach that is focused both on consumer protection and supporting local industry.

Stock market volatility continues: top cannabis companies like Tilray, Canopy Growth, and Cronos Group remain highly traded, though share prices are tempered by regulatory headwinds and competition from both legal and gray-market suppliers.

Consumer behavior is shifting as price-sensitive buyers increasingly opt for new product formats such as infused vapes and edibles, while product launches continue to focus on quality and safety to build brand loyalty amid uncertainty.

Compared to earlier in 2025, these days are marked by heightened regulatory uncertainty in the U.S., but also greater sophistication and resilience among global cannabis leaders who are expanding internationally, investing in supply chain innovation, and adapting rapidly to a changing legal and consumer landscape[1][2][4][5][7].

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This content was created in partnership and with the help of Artificial Intelligence AI