Pharma Sessions

Navigating the Evolving Landscape of Medical Affairs with Steve Royle


Listen Later

Steve Royle is an innovative pharmaceutical professional with experience in both the commercial and medical affairs sides of the industry.  After starting in sales and marketing, Steve moved to the agency side of global medical communications and medical education. He went on to found Swipe Health and Rumi. Recently, Steve has used his expertise to create mymedicalafairs.com, a Netflix-style database of medical affairs events and topics. 

Through mymedicalaffairs.com, we crowdsourced the topics for today's conversation. The discussion included:

- Medical Affairs: Shift in Responsibilities

- Exchange of Ideas and Information Sharing

- Opportunities for Progress in the Short to Medium Term

- MSL Upskilling and Micro-Learning

- Digital Platforms for Training

- Tracking Engagement and Identifying Sticky Points

- Omnichannel Emphasis

- The Importance of Active Listening

- Tracking HCPs' Digital Behavior and Insights

- A Unified Strategy that Combines Digital and In-Person Efforts

- Health Misinformation on the Internet

- Future of MSLs

- Focus on Communication and Commercial Aptitude

✉️ pharmasessions.substack.com to follow along!

Pharma Sessions is hosted by Jonathan Kaskey

Follow along on LinkedIn: https://www.linkedin.com/in/jonkaskey/

Or join the Pharma Sessions Substack:
www.pharmasessions.substack.com

...more
View all episodesView all episodes
Download on the App Store

Pharma SessionsBy Jonathan Kaskey

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like Pharma Sessions

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

239 Listeners

WSJ Your Money Briefing by The Wall Street Journal

WSJ Your Money Briefing

1,751 Listeners

The McKinsey Podcast by McKinsey & Company

The McKinsey Podcast

377 Listeners

TED Business by TED

TED Business

1,114 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,002 Listeners

JAMA Medical News by JAMA Network

JAMA Medical News

90 Listeners

The Long Run with Luke Timmerman by Timmerman Report

The Long Run with Luke Timmerman

118 Listeners

Real Life Pharmacology - Pharmacology Education for Health Care Professionals by Eric Christianson, PharmD; Pharmacology Expert and Clinical Pharmacist

Real Life Pharmacology - Pharmacology Education for Health Care Professionals

693 Listeners

The Readout Loud by STAT

The Readout Loud

315 Listeners

Business Of Biotech by Matt Pillar

Business Of Biotech

84 Listeners

Medical Affairs Unscripted by Lumanity Medical Affairs Consulting

Medical Affairs Unscripted

4 Listeners

Raising Health by Andreessen Horowitz, a16z Bio + Health

Raising Health

142 Listeners

Fixable by TED

Fixable

214 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

81 Listeners