The restaurant and bar industry is poised for growth in 2025, driven by a positive economic environment and resilient consumer demand. According to the National Restaurant Association's 2025 State of the Restaurant Industry report, the industry is expected to reach $1.5 trillion in sales and add more than 200,000 net new jobs, bringing total restaurant and foodservice employment to 15.9 million by year-end[1][3][5].
Key findings from the report highlight that consumers have pent-up demand for restaurant meals, with 81% of consumers saying they would use restaurants more frequently if they had the money. This sentiment cuts across all segments, from on-premises dining at tableservice restaurants to visiting quickservice restaurants and having food delivered at home[1][3][5].
Restaurant operators are cautiously optimistic about business conditions, but competition will remain strong. More than 8 in 10 operators expect their 2025 sales to be either higher or about the same as 2024. However, rising labor and food costs, along with the ongoing struggle to recruit and retain employees, remain among the top concerns for both fullservice and limited-service operators[1][3][5].
To address these challenges, restaurant operators are focusing on creating an experience that keeps customers coming back. Expanding the definition of value to include a dynamic mix of experience, innovation, and affordability will create opportunity for higher traffic and greater loyalty. A renewed focus on word-of-mouth recruitment tactics will also help reinforce the drawing power and opportunity of industry careers[1][3][5].
In terms of technology, the industry is seeing a shift towards more efficient and sustainable supply chains, with AI-driven solutions being used to optimize procurement and reduce waste. For example, restaurants are using predictive analytics tools to anticipate customer demand during peak seasons and maximize business opportunities while minimizing overstock and food waste[2].
Additionally, the industry is experiencing a growing momentum for plant-based and local sourcing, with more states and municipalities implementing stronger organics recycling laws and mandating food waste diversion for commercial food service operators[4].
In response to current challenges, industry leaders are leveraging technology to scale efficiently and adapt to the growing demand for convenience, personalization, and seamless service. For example, restaurants are partnering with third-party delivery platforms to offer convenient delivery and curb-side pickup options, and are using loyalty programs to provide value for both the operator and the consumer[4].
Overall, the restaurant and bar industry is poised for growth in 2025, driven by a positive economic environment and resilient consumer demand. However, operators must continue to adapt to changing consumer behavior and regulatory pressures, while focusing on creating an experience that keeps customers coming back.