I spoke with Andrei Iordache, Director of Automotive Solutions at HERE Technologies, about his experience with AI and location-based solutions in the automotive industry. We discussed his personal background and the company’s perspective on leveraging AI to create seamless user experiences, from EV charging to personalised travel recommendations that shift the focus from knowing where to go to simply understanding what you enjoy. Andrei shared insights into the critical role of underlying data, key lessons he’s learned leading a global team, and his thoughts on the future of location-based technologies, offering practical recommendations for staying ahead in this rapidly evolving space.