Whilst at Productronica 2023, I sat down with Markus Aschenbrenner from Zollner, to shares his take on the industry's present state and its future potential. From discussing the influence of the bullwhip effect to the role of automation and AI and its potential in addressing talent shortages in the industry.

We explore the transformative power of Industry 4.0 and its ripple effects on  business processes. We talk about the importance of supplier collaboration and the need for supply chain visibility in the digital era. Markus pushes us to consider the importance of digitalizing all aspects of the supply chain, even the complex ones like sheet metal and cables.

EMS@C-Level is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)

You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.