In this podcast episode, Zeke Camusio, a serial entrepreneur and the mastermind behind Data Speaks, discusses the pivotal role AI and machine learning play in modern marketing. As he recounts his professional journey, Zeke highlights how AI augments human capabilities rather than replacing them, emphasizing a 'human in the loop' approach. Data Speaks empowers marketing teams by providing attribution data, allowing them to make informed decisions on their advertising strategies. The discussion touches on the challenges marketing teams face in the generative AI era. It explores how AI can automate mundane tasks, enabling humans to focus on strategic and creative work.