As the cannabis industry continues to evolve, it's important to know how to navigate the complexities of licensing and business operations. Our guest today, Sarah Gullickson, CEO of the Cannabis Business Advisor, takes us through the challenges and opportunities that lie ahead for the cannabis industry as a whole. Sarah explains how market saturation, pricing, and the ability to establish a strong brand presence are key factors to the profitability of dispensaries. We also dive into Sarah's thoughts on recent federal legislation to reschedule marijuana and how she believes they "should focus on banking solutions for the cannabis industry rather than rescheduling marijuana".