Join us on this episode of Braving Business as we dive into the world of innovation and entrepreneurship with Steve Greenberg, the tech and gadget guru known for his appearances on NBC's Today Show and his engaging game show "What The Heck Is That?" With a career spanning multiple media platforms, Steve shares his journey from a CBS news anchor to a freelance innovator, highlighting the resilience and adaptability required to thrive in the ever-evolving media landscape.

Key Topics Covered:

The creation and impact of "What The Heck Is That?" and its role in spotlighting emerging inventors.

Steve's transition from traditional media roles to a dynamic freelance career.

The importance of embracing opportunities and the power of saying "yes" in business.

Strategies for navigating "dry" patches in an entrepreneurial journey.

Guest Background:

Steve Greenberg is an award-winning author and TV personality with a unique flair for showcasing innovative products. Known for his book "Gadget Nation" and his role as a judge at global innovation competitions, Steve brings a wealth of experience in identifying and promoting groundbreaking gadgets.

Main Insights:

Steve emphasizes the significance of persistence and the occasional need to "fake it til you make it." He shares personal anecdotes, including the challenges and rewards of freelance work, and the importance of maintaining confidence in one's abilities.

Actionable Takeaways:

Embrace the unpredictability of the entrepreneurial path and remain open to new opportunities.

Develop a strong personal brand to attract diverse work opportunities.

Cultivate resilience to overcome periods of uncertainty and leverage them for future success.

Tune in to discover how Steve Greenberg continues to innovate and inspire in the world of gadgets and beyond, offering valuable lessons for entrepreneurs and business professionals navigating their own unique journeys.