In this episode, Crystal discusses the current state of the grass seed industry with Kelly Lynch. They explore the challenges faced by growers and seed dealers, the importance of relationships in the industry, and the impact of overproduction on market dynamics. They also delve into the significance of quality control, the role of technology in seed testing, and the global perspective on seed regulations. The conversation highlights the sustainability of grass and its value in various applications, while looking ahead to future trends and innovations in turfgrass.

takeaways

• The grass seed industry is currently experiencing significant changes.
• Developing new seed varieties takes a long time and requires substantial investment.
• Market dynamics are affected by overproduction and changing demand.
• Seed dealers play a crucial role in the supply chain and customer service.
• Quality control is vital to maintain trust in the seed industry.
• Technological advancements are improving seed testing and identification.
• Sustainability is a key focus, with grass contributing to environmental health.
• The global perspective on seed regulations varies significantly from the U.S.
• Building relationships in the industry is essential for long-term success.