In this episode of Founders, Future, host Elliott Boll sits down with Ryan Weller, the founder of Counter Diversion, to explore the complex world of unauthorized sellers, price erosion, and brand protection in e-commerce. Ryan shares his journey from the sporting goods industry to launching a business that helps brands regain control over their distribution channels.

They dive into the challenges companies face with gray market sellers, the impact of Minimum Advertised Price (MAP) violations, and how Counter Diversion provides a scalable solution to monitor, enforce, and protect brand integrity. Ryan also discusses bootstrapping his company, navigating early-stage hurdles, and what the future holds for e-commerce brand enforcement.

If you're an entrepreneur, brand owner, or e-commerce seller, this episode is packed with valuable insights on maintaining pricing power, combating unauthorized resellers, and building a resilient brand strategy.