Jonas Blomqvist (Head of Analytics & Data at SAS)On this episode of The Data Storytellers podcast, we explore the integration of data, technology, and business strategy at Scandinavian Airlines with Jonas Blomqvist, the head of analytics and data. Jonas discusses his transition from IT consulting to leading data-driven initiatives, shedding light on how analytics is reshaping operational strategies in the airline industry. We delve into the challenges of fostering a data-driven culture, the pivotal role of cross-functional collaboration, and the ethical considerations crucial in leveraging AI and machine learning to enhance operational efficiency and customer service.Connect with us:• Website: https://thedatastorytellers.com/• LinkedIn: https://www.linkedin.com/company/the-data-storyteller• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id149376647600:00 - Introduction to Jonas Blomqvist and his role at Scandinavian Airlines00:52 - Jonas's background and transition from IT consulting to data analytics03:10 - Implementing data strategies and challenges in the airline industry05:30 - The role of data in enhancing operational efficiency and customer service10:15 - Developing a data-driven culture within Scandinavian Airlines12:22 - Discussion on the impact of leadership in data analytics17:00 - How leadership styles influence data-driven decision-making20:25 - Approaches to overcoming challenges in the airline industry25:45 - The role of data in expanding Scandinavian Airlines' market presence30:00 - Reflections on the importance of adaptability in data careers