Brett and Dan drop some serious knowledge bombs about influencer marketing, stressing that small biz peeps don’t need to splurge on those big-name influencers right outta the gate. They vibe with the idea of starting small, working with micro-influencers, and gradually leveling up as businesses get the hang of the game. The convo dives deep into the rising costs of influencer partnerships post-COVID and how AI is shaking up the marketing scene—hello, future! They highlight the importance of picking the right influencers who vibe with your brand, and how integrating influencer content with paid ads can seriously boost ROI. Wrapping it up, Dan shares some nifty resources for calculating those influencer costs and emphasizes the power of long-term relationships in the influencer world.

Takeaways:

• Starting small with micro-influencers helps small businesses gauge effectiveness before investing big bucks.
• The rising costs of influencer marketing demand careful selection and leveraging of the right platforms.
• Integrating influencer content with paid social ads can significantly boost ROI for marketing campaigns.
• Long-term partnerships with influencers often yield better results than one-off collaborations, fostering brand loyalty.
• AI tools can assist in vetting influencers, improving efficiency in influencer marketing strategies.
• Understanding your target audience's platform preferences is crucial for selecting effective influencers.

Links referenced in this episode:

• get hyped media.com

Companies mentioned in this episode:

• Get Hyped
• Billo
• Creator IQ
• Aspire
• Maverick