Brand Protection PR™ is difficult enough to achieve at home but expanding to an International market welcomes a whole new level of complexity, intensity and risk to a brand that you've worked so hard to build. We are thrilled to be speaking with Sara Durnil on today's Move the Stairs Podcast record. Sara is the Domestic and International Partnership Advisor for Joy Organics, who recently announced an expansion to Hong Kong! Sara shares her experiences in preparation for the announcement and the execution her team has worked ahead of expanding to an international market.