As the NBA kicks off its 2025-2026 season, significant changes in media rights and distribution strategies are reshaping how fans engage with the league. This episode of "MediaTalk" discusses the implications of the new NBA national rights deals, including the return of NBC Sports and the entry of Amazon Prime Video. How will these shifts impact viewership and fan engagement? Will streaming platforms help the league reach audiences that are either younger or more international in scope?

The episode also explores the WNBA's evolving media landscape, with record attendance and ratings alongside a substantial increase in rights fees. With the collective bargaining agreement ending later this month, what does the future hold for player salaries and league profitability? How does the rise of the 3-on-3 league Unrivaled impact the power balance between players and the league?

Join "MediaTalk" host Mike Reynolds and a panel of S&P Global Market Intelligence Kagan analysts as they discuss the challenges and opportunities facing both leagues in this dynamic media environment.

More S&P Global content:

• The Business of Sports 
• Moneyball: The impact of sports media rights on the US video market

Featured experts:

• Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan.

  Scott Robson, principal analyst at S&P Global Market Intelligence Kagan.

  Michael Johnson, research analyst at S&P Global Market Intelligence Kagan

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

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