At the B2B Marketing Exchange, speakers, experts, attendees and even staff have always emphasized the fact that "B2B doesn't have to be boring." And time and time again, our community has proven that B2B marketing can be fun, creative, and authentic. Of course, there are various challenges surrounding creativity in B2B, but during this conversation between host Kelly Lindenau and NinjaCat's Jake Sanders, it's clear that these challenges are nothing data and better buyer insights can't help to resolve. 

On the show floor at B2BMX in Scottsdale earlier this year, Lindenau and Sanders emphasized the need to connect creative ideas with the audience to generate demand and use data to inform marketing strategies to build relationships with future customers. Sanders put a spotlight on the "product perception paradox," and how products are perceived differently by different people, despite consistent experiences. 

The duo also discussed: 

• How to generate greater marketing insights through customer conversations; 
• The importance of understanding customers' pain points and dreams through direct feedback; 
• Challenges around the product perception paradox and how managing and analyzing large amounts of data from various sources can be difficult; 
• Data management and its importance in marketing; and
• So much more! 

Make sure you tune into this lively conversation for tons of content inspiration!

• Learn more about NinjaCat here; 
• See Jake Sanders’ Killer Content Award-winning musical here;
• Get all the information you need about our new event, B2BMX East, here;
• Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and

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