Dr. Bob Platfoot, the Principal of Covaris, an engineering advisory company, with over 30 years of experience in maintenance and asset management across various sectors. Bob shares insights into his journey from working in power stations to becoming a successful consultant and teacher. He emphasizes the importance of deep understanding, data-driven decision-making, and effective communication when dealing with the complexities of reliability engineering. The discussion also touches on the challenges of managing costs and convincing upper management of the significance of reliability efforts.