The automotive industry is undergoing a fundamental transformation as OEMs transition from traditional ECU integration toward developing and owning scalable, safe, and resilient software platforms in-house.

In this episode, ETAS experts Subash Scindia and Nigel Tracey explore the strategic and technical shifts required for vehicle manufacturers to navigate this evolution. Subash and Nigel break down the critical role of software platform ownership, how OEMs are balancing speed-to-market with rigorous safety standards, and why building high-trust partnerships across the Tier 1 supply chain is essential for delivering next-generation software-defined vehicles (SDVs).

Whether you are an OEM software architect, automotive product manager, or embedded systems director, this episode offers valuable perspectives on mastering platform engineering and long-term software lifecycle management.

In this episode: 
00:00 - Introduction: The Strategic OEM Shift Toward Software Ownership 
05:20 - Evolving from ECU Integration to Scalable Software Platforms 
11:40 - Balancing Fast Delivery Cycles with Functional Safety & Trust 
18:15 - Navigating Tier 1 Supplier Relationships in the SDV Era 
25:30 - Architecting Resilient Software Foundations for Next-Gen Vehicles 
31:00 - Key Takeaways for OEM Platform Strategy & Long-Term Lifecycle Management

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