In this episode of the Drink Up podcast, Adam Smith and Ryan Halleman discuss Ryan's extensive background in procurement and supply chain, leading to the formation of Apex Group 360. They explore the importance of understanding client needs, the value of expertise in brand development, and the significance of feasibility studies in market research. The conversation emphasizes democratizing access to consulting services for emerging brands and the collaborative nature of the consulting industry. In this conversation, Ryan Halleman and Adam Smith discuss the importance of networking and free work in the consulting industry, the value of engaging with potential clients, and the upcoming Craft Brewers Conference. They explore trends in the beverage industry, including cost optimization and consumer preferences for product labeling. The discussion emphasizes the significance of local brands and the potential for market expansion, encouraging listeners to seek out solutions that fit their needs without feeling overwhelmed by costs.