In this riveting episode, we delve deep into the world of B2B livestream shopping with none other than the esteemed Pam Negoro. With a strong corporate foundation originating at Coca-Cola and branching out into advertising agencies and various entrepreneurial ventures, Pam brings a wealth of expertise to the table. Her passion spans food and beverage, health and wellness, sustainability, and tech, and she's mastered the art of weaving data-driven strategies that intimately connect brands with their audience, be it through digital or traditional means.

Here's a glimpse into what we covered:

B2B Omnishopper vs B2C Consumer: Understand the intricate concept of a "B2B Omnishopper" and discover how it diverges from your typical B2C consumer.

Leveraging Livestream in B2B vs B2C: Delve into how B2B marketers are uniquely capitalizing on livestream shopping compared to their B2C counterparts.

Harmonizing Livestream & Video Marketing: Find out how livestream shopping and video marketing are a match made in heaven for a B2B marketing strategy. Plus, gain insights on best practices to seamlessly blend these powerful tools for maximum impact.

Trust and Transparency: Explore whether these emerging trends are the key to building trust and fostering transparency in B2B transactions.

Challenges & Solutions: Every strategy comes with its set of hurdles. Pam sheds light on common challenges B2B marketers face when diving into livestream shopping and video marketing and generously shares actionable insights based on real-world experiences to overcome these obstacles.

The Key Takeaway: As we wrap up our enriching discussion, Pam imparts a crucial piece of advice for all B2B brands eager to harness the unparalleled potential of livestream shopping and video marketing.

Join us for this enlightening journey and equip yourself with knowledge that can redefine your B2B marketing strategies!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Connect with Pam

• https://www.linkedin.com/in/pamnegoro/
• http://touchms.com/