In this episode of Lifelong Customer, join host Brad Hammond as he sits down with Gino Ferrand, CEO of TECLA. Gino shares his fascinating journey from Lima, Peru, to becoming an entrepreneur in the United States. He delves into the core of TECLA's mission, which involves helping companies tap into talent in Latin America through remote work.

Gino provides valuable insights into the challenges and triumphs of growing a business, emphasizing the importance of patience and persistence. He discusses the ever-evolving landscape of digital marketing and talent acquisition, offering practical advice for entrepreneurs and CEOs.

Discover how TECLA carved a niche in the remote talent acquisition industry by focusing exclusively on Latin America. Gino also touches on the significance of building the right team, sharing hiring tips and the critical traits to look for in potential team members.

Whether you're interested in remote work, digital marketing, or entrepreneurial success, this episode offers a wealth of knowledge and inspiration. Tune in to gain valuable insights from a CEO who's been in the trenches and emerged successful.