Join us as we dive into a delightful conversation with Mike, the owner of Soul Froyo, a vibrant frozen yogurt and creamery that has quickly become a local favorite. The episode explores the challenges and triumphs of opening the brand after the previous business closed. Mike shares insights on navigating the competitive landscape of dessert businesses, discussing the importance of marketing strategies that resonate with customers, such as leveraging social media and print advertising. We also touch on the significance of creating a welcoming environment for families and how seasonal flavors can hook customers. With a mix of humor and heartfelt anecdotes, this episode is a treat for anyone interested in entrepreneurship and the sweet world of frozen desserts.