Have you always been feeling overwhelmed whenever you’re handling those big and mind-wobbling sales? Do you feel like you could do more to increase your sales and get more clients? Are you ready to find out how to make your clients feel like they’re in for a luxurious treat with the best value at the right price?

When starting a photography business, it’s not all about the portraits and pictures you’ve taken, but also how well you keep your clients hooked on your artistry. Showing your clients you’re worth an investment is as important as giving only the best to your clients. So, how can you wow get more clients and finally get your big, mind-wobbling sale?

If you are ready to take the risk, earn more, and touch lives through photographs, then sit back and get ready to be blown out. Widen your field, shift your perspective and become the best of the best once you’ve captured the essence of this sale-changing and money-making treat!

Sterling Hoffman views each portrait commission as the opportunity to tell the profound story of a couple or a family. Much like creating a painting, he weighs the roles of background and lightning, of color, tone, and composition. It is his unique eye that elevates his portraits to a higher level and why his work is treasured by thousands of families coast to coast.

In this episode, Sterling talks about how you can turn your informational appointment into a money appointment and get your clients hooked into your artistry. He also shares his experience and insights on how to get your clients to invest big and how you can handle those big sales.

What you will learn from this episode:

• Discover how you should be treating your clients as soon as the first call and their first step into your gallery
• Understand that the advance purchase option is possible and what value it brings to the table once you’ve put it out
• Find out how to prepare yourself and your business to handle big and mind-wobbling sales

“Far and above anything else, is that in the success pie, 80% of it is sales skills and not photography.”

- Sterling Hoffman

Topics Covered:

02:48 - Overcoming Those Big Numbers: Sterling shares his experience when handling big sales and mind-boggling numbers

06:26 - Handling the Crucial Call: Sterling talks about how the first call is the most important factor when meeting a client and trying to close a deal

11:18 - Immersing into the State of Relaxation: What should you do once a client steps into your gallery and how can you show that you care about them

15:11 - Fancy Schmanshy: Sterling explains how giving value and looking expensive will help you raise the bar

16:43 - Talking Money: Sterling shares his experience with prices and explains the importance of body language and confidence when it comes to pricing

18:58 - The Hidden Gem of a Nugget: How to turn an informational appointment into a money appointment

23:44 - Money Making Option: Sterling gives more tips on establishing an advance purchase option and how you can make it beneficial for you

26:17 - From Lenses to the Screen: Sterling shares how to connect with clients through the life-changing effect of a projector

34:21- To Me, From Me: Sterling shares what tips or lessons would he say to his past self

35:45 - More Than Meets the Eye: Sterling talks about his coaching business and what he has to offer

Key Takeaways:

“One of the biggest pitfalls of portrait artists is not being prepared for the big sale.” -Sterling Hoffman

“They limit themselves by their price list....