In this episode of The Deep Dive, the host interviews Navico’s Jeremiah Clark (VP) and Sam Carlisle (Director of Product Management) about marine electronics, their first trip to South Africa, and how regional fishing practices inform global product development. Clark shares his 32-year marine industry path from marina work and sailing to leading Navico’s electronics strategy, while Carlisle recounts moving from fisheries biology into retail, trolling motors, and then directing Lowrance’s product roadmap. They explain how ideas are gathered from anglers, social media, and pro fishing, prioritized by market impact, and executed with engineers, highlighting the FreeSteer joystick remote as a small feature that became transformative. They say LiveSonar is the most requested and delivered feature, discuss progress toward species identification, current and future AI use (development efficiency and user support), emphasize ease of use and proper installation, and predict wider, clearer sonar views.

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