In uncertain times, it can be very helpful to seek advice from veterans who have experienced rough waters previously. In Episode five, Jake talks to Ed Jones who was Chief Financial Officer at Carnival UK during the 2007 - 08 financial crisis. Ed shares actionable advice based on his extensive experience for business executives leading businesses right now. He also talks about the role of leadership, other disruptive threats that he foresees in the not-too-distant future and the role of people in staying the course. Ed is currently a non-executive director at Make UK and a board advisor at Synergy Mode.