Brian Faulkner is a passionate veterinary consultant and the founder of Vetology, where he empowers veterinary practices to embrace innovation and excellence. With over 30 years of experience in the field, Brian has witnessed the transformative power of technology in veterinary medicine. He is dedicated to bridging the gap between traditional practices and modern solutions, focusing on improving client communication and enhancing patient care. Known for his dynamic approach, Brian shares invaluable insights on the integration of behavioural science into veterinary practice, helping clinics evolve and thrive in a rapidly changing landscape. Join us as Brian draws on his wealth of experience to inspire veterinary professionals and pet owners alike, ensuring that the heart of veterinary medicine remains centred on compassionate care and effective communication.