In this episode of the Valuu Makers Podcast, host Ryan welcomes Nick Fine, a seasoned UX professional with 20 years of researcher and designer experience. Nick, the founder of UX Psychology, discusses the essence of UX, emphasizing the importance of user-centricity in product development. He outlines common misconceptions about UX, the balance between security and usability, and a product’s lifecycle. Nick also addresses the critical role of qualitative and quantitative research, the pitfalls of over-relying on self-reported data, and the challenges posed by the current trend of using AI and inadequate UX knowledge. This insightful conversation sheds light on the significance of understanding user needs and behaviours to create successful products.

Be a guest⁠: ⁠⁠⁠⁠https://calendly.com/ryan-purvis/60minpodcast?month=2024-08⁠

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Connect with Ryan on Linkedin: ⁠https://www.linkedin.com/in/ryanpurvis?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B%2FBI4CUfsRcaW3QWYEEs7RQ%3D%3D

Connect with Nick on Linkedin:

https://www.linkedin.com/in/drnickfine/

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