The Vertical SaaS Podcast

Navigating Vertical SaaS Growth: AI, unbundling, M&A, and Domain Expertise with Alun Baker


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In this episode, Host Gavin Savage interviews Alun Baker, a seasoned growth and transformation specialist who has led over $1.6 billion in transactions, 3 successful exits, and guided 5 companies onto the Times Fast Track Growth list. Currently serving as Executive Chairman at Solidatus, a leader in data lineage and governance, Alun shares invaluable insights into scaling vertical SaaS businesses, navigating M&A, and staying ahead in the evolving SaaS landscape.


What’s discussed:


  • Building for scale: Early indicators that a vertical SaaS company is ready for rapid growth.
  • M&A mastery: Lessons from successful exits and preparing niche companies for acquisition.
  • AI's disruption: How vertical SaaS can unbundle horizontal giants using domain-specific AI.
  • Cultural balance: Integrating domain experts with tech teams while scaling efficiently.
  • Advice for founders: Strategies for navigating funding, growth, and leadership challenges in 2024.


Whether you're a founder, an executive, or a SaaS enthusiast, this episode is packed with actionable advice for building and scaling in niche markets.

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The Vertical SaaS PodcastBy Gavin Savage