What are the best ways to niche down as a creator?

Or balance making content you love vs. what your audience wants?

How about the best ways to navigate uncertainty?

Rowena Tsai started her YouTube journey in 2016, creating content on personal development and productivity, and has over 700,000 subscribers on the platform to date.

In this episode of Creators of Air, we talked about many of the common problems creators face, including niching down, balancing passion and monetisation, burnout, and facing uncertainty.


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