Peter Reinhardt and Jenna discuss how Segment empowers companies to harness their data to create a ‘memory’ of every customer. We walk through the team’s journey to product-market fit, from deciding to drop out of MIT through the turning point when Y Combinator Founder Paul Graham asked them: 'So, you have spent $500,000 and you have nothing to show for it?' Peter then shares how increasing their customer pain meter to an 11 out of 10 helped them land on the right product. We close chatting about