What happens when the mission ends? For former Navy SEAL Sniper Jeff Gum, a devastating injury during a deployment forced him to answer that question years before he expected. It marked the end of a decorated career but the beginning of a new, purpose-driven life as an entrepreneur, adventurer, and advocate.

In this powerful episode, Jeff sits down to discuss the unfiltered realities of his time in the SEAL Teams, from the brutal hierarchy of BUDS training to high-stakes operations in Fallujah. He details the moment his life changed forever on a rooftop in the Middle East and the grueling path to recovery.

But this isn't just a story of adversity—it's a masterclass in how to pivot. Jeff reveals how he leveraged the lessons of the Teams and institutions like The Honor Foundation to launch his company, Sunga Life, earn an MBA from UCLA, and create a life of relentless adventure—including rappelling from a helicopter onto a yacht party with Floyd Mayweather.

This is a story of grit, reinvention, and the unbreakable bonds of brotherhood.

Key Takeaways

• Persevere vs. Pivot: How Jeff learned to recognize when perseverance must shift into a strategic pivot.

• Applying BUDS to Business: Discipline, self-reliance, and eliminating weaknesses translate directly into entrepreneurship.

• The Power of Your Network: Asking for help is a sign of strength, not weakness.

• Mission-Driven Life: Finding a new purpose after service through philanthropy and veteran advocacy.

• Creating Opportunities: From Sunga Life to epic stunts—Jeff proves you can create opportunities instead of waiting for them.

Guest Spotlight: Jeff Gum

Jeff Gum is a former U.S. Navy SEAL Sniper, Breacher, and Human Intelligence specialist. After a combat injury led to his medical retirement, he founded Sunga Life, an American swimwear and apparel company.

• Alumnus of The Honor Foundation

• Holds an MBA from UCLA Anderson School of Management

• Co-founder of AmmoBase, an e-commerce ammunition platform

• Passionate advocate for veteran causes

• Adventurer who continues to push boundaries beyond the Teams

👉 Website: SungaLife.com 👉 New Venture: AmmoBase.com 👉 Follow Jeff on Instagram: https://www.instagram.com/jeffgum/

Timestamp

• [01:25] Jeff Gum's introduction and journey from the SEAL Teams to entrepreneurship

• [02:05] Early days in BUDS and the "white shirt" vs. "brown shirt" hierarchy

• [04:20] The role of ego and performance in the Teams

• [06:29] Graduating with BUDS Class 272 and joining SEAL Team 5

• [06:55] Mastering the Mark 48 machine gun as a core skill

• [07:45] Deploying to Fallujah and using HUMINT to brief leadership

• [09:00] Earning advanced schools: Sniper and Breacher

• [10:11] The career-ending injury during a training mission

• [11:00] Emergency spine surgery in Germany

• [12:30] Becoming a combatives instructor with Jocko Willink & the Gracies

• [13:10] The Honor Foundation's role in his successful transition

• [13:50] Traveling to 20 countries with Kyle Maynard during a "gap year"

• [15:50] The critical lesson: Knowing when to persevere and when to pivot

• [20:05] The importance of asking for help in business

• [22:25] Safety Brief story: The fire extinguisher prank in Iraq

• [26:15] The origin story of Sunga Life

• [28:15] Using Sunga Life as his UCLA thesis project

• [31:50] Rappelling onto Floyd Mayweather's yacht party in Miami

• [34:30] Finding purpose through nonprofits & community

• [36:30] Advocating for Pete Hegseth for Secretary of Defense

• [40:20] Cleaning up Tijuana River sewage affecting SEALs

• [45:30] Advice for the stuck: Write down goals & take action

• [47:30] Meeting heroes Wim Hof and Kyle Maynard

• [50:00] New venture: AmmoBase.com

• [57:30] The benefits of a 10-day "smashing greens" fast

Memorable Quotes

"You can never let your memories be bigger than your dreams. You have to take what you've learned and use it to continue on." – Jeff Gum

"There's a time to persevere and there's a time to pivot. If I tried to persevere through that one [injury], I could have ended up with a crippling injury." – Jeff Gum

"People are competing on how to be the biggest victim, not trying to be the biggest hero. Take control of your life." – Jeff Gum

People, Companies, & Resources Mentioned

Companies: Sunga Life, AmmoBase, One of One Supplements, Echelon Fitness, Gracie Baja, Massive Supplements Organizations: U.S. Navy SEALs, The Honor Foundation, UCLA Anderson, Navy SEAL Foundation, Adaptive Training Foundation, Force Blue Team, High Fives Foundation People: Kyle Maynard, Floyd Mayweather, Pete Hegseth, Jocko Willink, Dean Lister, Ty Woods, Mike Tyson, Cuba Gooding Jr., Randy Couture, Wim Hof, Laird Hamilton Concepts: BUDS Training, Hell Week, Rhabdo, HUMINT, Stellate Ganglion Block, Autophagy

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