Nawal El Masri is the founder and storyteller of Exhale, a conceptual fashion brand that integrates art, storytelling and mindfulness with comfort clothing.
It also sheds light on mental wellness and self-awareness, and Nawal is breaking social stigma by using her brand as a means to communicate on underlying social issues and building a unified community where empathy & art coexist. She speaks to Sally about the turning points in her life that drove her to creating her own label, and how she overcame the challenges of becoming an entrepreneur.
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