Behind every great experience is someone making it all work, and for NAWBO, that’s Katie Hatfield.
As Executive Assistant to the CEO and a key force behind the NAWBO Institute, Katie plays a central role in organizing, expanding and bringing to life the resources that support women business owners at every stage.
In this episode, Katie pulls back the curtain on the NAWBO Institute’s educational Journeys—designed to meet women where they are, from just starting out to scaling beyond $1M—and shares how a common challenge sparked one of NAWBO’s most exciting innovations yet:
Susan, a new AI-powered chatbot guide who cuts through the overwhelm and helps women business owners quickly find the right resources, tools and next steps based on their unique goals.
To learn more about NAWBO Institute Journeys, visit: https://nawbo.org/nawbo-journeys
To access the Institute and start your journey with Susan’s help, visit: https://nawbo.org/institute