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NBA Broadens Minor League Marketing


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NEW YORK (AdAge.com) -- For the last three years, the NBA has been remaking its entire minor league structure as a new brand extension and stream of sponsorship revenue. Now called the D-League, it has doubled from eight to sixteen teams and offers marketers advertising buys across a network of sixteen second-tier cities. Aggressive promotional programs have lifted its profile and lured a growing list of blue chip corporate sponsors, says President Dan Reed.
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Ad Age VideoBy Advertising Age