KETR's North by Northeast (TX)

NCAA Culture Shift Afoot: College Athletes and Revenue


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The state of California recently passed legislation, currently proposed to take effect in 2023, that could place the rights to generate revenue against a college athlete's own name, image, or likeness into the hands of the college athlete, something heretofore verboten by the NCAA in the name of amateurism. The legislation also proposes to prohibit the NCAA from blocking players or universities from competition if players do profit from their name/image/likeness (NIL) rights, and futher, would
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KETR's North by Northeast (TX)By Mark Haslett