In today's show, we bring on persuasive communication expert Jeff Tippett to discuss the importance of communication skills in the cyber world. People who understand how to influence people to act can also influence them to take actions which may not be in their best interest. This process known as social engineering in the digital world is a new name for the century old art of conning. Modern day conn artist now have new tools and increased access to anyone in the world via the internet.

Jeff tell us about the persuasion and manipulation, what is the difference, and how do you recognize each. This is an eye opener and Jeff's book is a must read when it comes to understanding human nature and how to achieve win-win situations. This was definitely one of our favorite shows.

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