<p>Lauren Kroll, Customer Success Manager, Permutive, discusses how publishers can build narratives from their first party data.</p>

Lauren Kroll, Customer Success Manager, Permutive, discusses how publishers can build narratives from their first party data.

NDA PMU podcast:  Lauren Kroll on why is it important that publishers build narratives using their first party data.

Practice Makes UnPerfect (PMU) is a 6-week programme designed to help women finesse their true voice and boost their confidence, run in tandem by New Digital Age and Amy Keane. This series of podcasts has been recorded with Justin Pearse, editor of New Digital Age, and individuals who have taken part in the course, talking about a range of subjects from diversity in the workplace, through to product marketing and design.

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NDA PMU podcast: Lauren Kroll on why is it important that publishers build narratives using their first party data.

NDA PMU podcast: Lauren Kroll on why is it important that publishers build narratives using their first party data.